Grass is my go-to option as it's available everywhere and can be fed to pretty much any animal.
I don't know how much food itself affects the acceptance, but petting the animal and spending time with it definitely works.
The top line sets a list of food for 'cowcalf, line 2 & 3 just set the 'cow' and 'bull' values to the same values as the cowcalf - so any changes made to the cowcalf list will also apply to adult cows.
The only other food info I can find seems to relate to animals eating from a trough.