Lemmy, dude You just need proper PR management/team/person working for you to deal with freaky players, negative feedback and unfulfilled players expectations. It is important thing to keep your sales grown. I do not know either you are pr person or a developer in IndieStone, but IndieStone management must remember simple rules: - Never allow your development team to read and react for user feedback. At least try to prevent them to do it by proper planning of their work schedule - Filter and analyze any user pos|neg user feedback 101 times before you decide to put it in project plan - Think twice before you ask PR to announce release of long-expected feature I'm playing PZ for 2 years. I'm working with web applications development and time to time forced to deal with negative user feedback at my job, so I know what I'm talking about. I know how difficult is to construct bug-free logic for additional characters in game, how much efforts of bunch of people they need. Even I sometimes thinks that such features (ex. car driving) just can ruin game atmosphere after their releases. So sometimes better to cancel or freeze feature developments. Do not perceive user feedback personally!