marketing Another suggestion for the Steam Store page..

[Kauffy]

I had suggested previously that the state of the Steam Store page would leave the casual visitor with the idea that PZ was a VERY long-dead game, and I'm glad to see someone there realized it, too, and it's been freshened up (I was glad to read it in an update)!

 

My added suggestion is this: when you release any update (including the most-recent), put the DATE (Month/Year) on the main graphic that people will definitely see (like the banner to the right). My thought is that people might land on the page, see that "the game was released in 2013!" and "nope-thank-you" their way out of there, even though the page store is up-to-date. As it is now, it might require the visitor to do a bit more sleuthing than they're going to bother with to scroll down and see that, indeed, they would be buying a 2021 game, not a 2013 game. If you visit the store in Incognito mode or just not logged in, you'll see what the n00b sees. The trailer begins playing (no sound, obviously), and the only date on that is in 1993. NOTHING above the fold for the n00b reflects the state of development. The trailer is super-cool, but it could just as easily be a (really good) trailer from 2013.

 

I do like the trailer, and the old copywriter in me had a thought: add another "This is how I died" verse, and then the tag at the end.... "THIS HOW YOU'LL DIE" or "FIND OUT HOW YOU['LL] DIE[D]".

It looks like I can't attach a screenshot of the Store page for easy reference, or I would. Essentially, you need to scroll down to Recent Events and Announcements before you see a date that's not 2013 or earlier.

Edited February 24, 2022 by Kauffy

[Alison22]

I agree with you. If the date is updated and focused time-to-time, the confidence on the update is automatically increased.